Elisabeth Engelson
enkengelson@gmail.com | LinkedInGrowth and product marketer who uses data and consumer behavior to drive acquisition, retention, and revenue.
$700K in lifecycle email revenue | A/B tests that moved the needle | GTM strategy built from consumer insight up
What I DoDigital & Growth Marketing
Build and optimize campaigns across email, paid social, and lifecycle programs, tracking performance and using data to improve engagement, conversion, and revenue at every stage.
Product Marketing
Translate customer research and behavioral insights into positioning, messaging, and launch strategy that makes products click with the right audience.
Analytics & Experimentation
Comfortable working with SQL, R, and Tableau to analyze campaign data, identify what's driving results, and make decisions backed by evidence, not assumptions.
Featured Project
Datamour: A Product Marketing & GTM Project
Designed a full GTM strategy for an AI-powered, verification-first dating app targeting Gen Z professionals, including details from consumer insight to launch playbook.